Retail marketing is used to reach consumers in areas with point-of-purchase opportunities. With media placement in and around retail establishments you are able to capitalize on foot traffic to gain campaign attention.
Retail ad options differ per market and can often be customized to meet a campaigns needs.
Retail marketing involves personal interaction that most other forms of marketing just do not entail. Personal interaction is meaningful on many levels to the client and can result in a lasting relationship between the brand and the consumer.